It involves the procurement of advertising space, time, or placement in various media channels to reach a target audience effectively. This process typically involves negotiating and purchasing ad inventory on television, radio, print, digital, and social media platforms.
Effective media buying can make a significant difference in the success of advertising campaigns, ensuring that messages reach the right audience at the right time and within the allocated budget. As your media buyer, we will analyze data and audience demographics to make informed decisions about where and when to place ads, striving to maximize the return on investment for you.
At JRG, over 35 years of experience places us in the unique position to provide best-in-class service:
Proven Track Record
With media bought for over 250 campaigns we know what it takes to succeed.
Best Rates in the Industry
This is due to our longstanding relationships with both tyradityional and new media channels. No one can beat our rates and we pass the savings along to our clients.
Creative Expertise
The JRG creative team’s talents and innovative approaches to marketing and advertising allows us to look at the campaign as a whole and design the optimum media plan.
Strategic Insight
Our data driven methodology looks at both the macro and micro elements of each campiagn. At times a winde net is called for and other times we love to find the sweer hiddent gems that only analytics can provide,.
Custom Solutions
There is no such thing as one size fits all in the media industry. We customize each and every campaign to your specific needs. Some agencies only want to sell the inventory they own, telling you it is ideal for your campaign. That is not the way to success and we make sure each and every media buy is optimized for maximum returns
Innovative Technology
Our state of the art anyaltics platform allows us to look at all the data in real time, allowing us to make adjustments as needed. Our dashboards look at not just results, but also at the mirco level such as call center activity or order page submissions.