Digital Marketing is a key tool to reach your target audience in today’s segmented marketplace. With numerous products and brands striving to reach their key demographics, JRG has created a social and digital media platform and analytical dashboard system that allows all our clients to thrive.
Our proprietary testing system allows us to test and post multiple creatives at the same time across all digital platforms. More then just an A/B split, we can test 10, 20, 30 or more creatives at once for the same budget while targeting different audiences. For a specific campaign we may test six different messages, each with video and/or images. By doing all at the same time, we are able to get a quick understanding of what works. This significantly lowers the time it takes to determine the control piece, broaden the message and promote the title properly.
Our budget allocation program allows us to maximize the budget for optimum results. We are able to transfer funds to the successful campaigns quickly, minimizing the exposure of campaigns that are not performing up to expectations. For example, we can test six creatives with the same message with the same budget. Creative A shows a better response then Creative D. Instead of waiting for the final results, our platform will transfer more of the budget to Create A out of Creative D. Thus allowing for optimum results at all times.
For products and brands to thrive in the on-line world and achieve their goals, campaigns need to be monitored on a routine basis and revised as needed. Our analytics system looks at every aspect of the campaign on our custom dashboards. This allows our team to have a complete view of the campaign in one place and we can update as often as every five minutes. Our analytic system makes sure that not only is the message being heard, but by the right audience and receiving the desired response.
Having the proper creative is key to a successful campaign. Our in-house creative team is one of the best in the business. From video and animation to outstanding photography and copy, we consistently produce the creative that not only delivers results but also creates the buzz that the target audience is looking for.