Jory Rosen has developed a reputation as one of the best creative marketing and advertising minds in the industry over the last 25 years. With over 200 hours of programming, and 20 campaign launches, he has repeatedly shown that he knows what works, what sells and what the public wants.
Jory started his career at the age of 15 at KOAT-TV/ABC in Albuquerque. It was there that Jory first learned about producing and directing from some of the pioneers in the industry.
Jory graduated from NYU with degrees in Political Science, Journalism and Comparative Literature. In addition he was fortunate enough to study with Alan Wagner (former head of programming for CBS) and learned first hand what it means to work and achieve set goals (Alan was the person responsible for green lighting shows like “All in the Family” and “MASH”). Right out of school, he worked as an Associate Producer on “The Image Workshop” and “Attitudes” for Lifetime Television. He quickly gained the respect of his peers by proving himself to be a hardworking creative thinker who gets the job done on time and on budget, regardless of the circumstances. Over the next 10 years, he produced commercials and programs for AMC, Post Cereal, Gas-X, Samsung AMC, Warner Brothers, ABC and many others.
In the early 90s, Jory was involved in his first infomercial (“Kathy Smith WalkFit”), which became a runaway success. Jory then opened his own advertising agency, and was involved with some of the top direct marketing campaigns in the industry. This includes shows such as “Tony Robbins Personal Power II”, “Remembering the 80’s”, “Barbara Sher’s Dare to Live Your Dream” and, thanks to an innovative marketing concept, “Grammy’s Greatest Moments”, one of the few infomercials to receive a Nielsen rating.
In addition to television campaigns, Jory also created and managed several direct mail and grass roots direct marketing campaigns for corporations such as Zeneca Pharmaceuticals, Pfizer Pharmaceuticals and the Medic Alert Foundation, International. For Medic Alert Jory was presented with the challenge of branding and promoting a high quality product for a non-profit company which was facing intense competition from a similar product (Lifeline and the “Help I have fallen and cannot get up” campaign). Through strong research and campaign management Jory and his team created the “Medic Alert Speakers Kit” which empowered pharmacists in local communities to provide community presentations for Medic Alert. There was virtually no cost to Medic Alert for the presentations and subscriptions went up 30% in year one. 20 years later this marketing tool is still being used.
In 1999/2000, Jory combined his love for television with his skill for marketing to create the “Targeted Sports Training Series”. What began, as a series of three videos designed to help people get in shape for specific sports became a nationwide infomercial and then a weekly television series for Fox-Sports. Over the next two-years, Jory produced and directed all 44 of its episodes. Each episode of the TV series showcased the videos and training products and became a successful infotainment hybrid (a real TV program which also sold products).
In 2001, with his television series in full production, Jory moved to LA and continued to thrive. He took the position as head of The Learning Annex and helped steer them in a successful new direction until they were sold. Working off a business philosophy that marketing programs can entertain, inform and sell products simultaneously, he produced over 30 direct response campaigns in two and a half years. This includes projects such as the “Club Med Dance Party” Video, “Shape Fitness” video series, “Muscle and Fitness Training System” state of the art DVD training series and “Bellydance for Fitness” which sold over 1 million units. Each of these campaigns utilized Jory’s management talents to market and sell the products successfully.
In 2005, Jory sold his agency and began to work with DIRECTV to revamp their direct marketing division. He oversaw over 200 creative releases a month including direct mail, alternative media, and retention & loyalty campaigns. It was during this time that Jory earned a strong reputation as a marketing campaign doctor. Jory is called in when campaigns need to be refreshed, revised or started from scratch. His full hands on approach looks at the campaign as a whole, which allows for proper overall management and success.
During this time Jory continued to produce and direct programs for clients such as Cesar Milan, TVLand, Nickelodeon, Animal Planet, Hallmark Card Studio, Parallels software and more.
In 2009 Jory was contracted by Welcom Relief, Inc. to manage the direct marketing campaign for Spinal Stretch (a portable back care product). Jory oversaw every aspect of the campaign including the production, media buying, telemarketing and fulfillment management and web marketing/management.
In 2010 Jory contracted with Teeter Hang Ups to completely revise their direct marketing campaign. Teeter has been in the direct marketing business for close to three decades and was a well-known brand. However they were losing market share and revenue. Jory revised their media plan, produced new programming, revised and nurtured every aspect of the campaign. In 2012 the new programming was launched and Teeter once again became a household name.
Jory is also heavily involved in the local community being a member as well as a board member of the Playa Venice Sunrise Rotary Club and the LAX Coastal Chamber of Commerce.
Jory’s passion for business is to nurture all aspects of a project. His unique ethics allows his clients to get into the marketplace for a low cost of entry and work with them on every level to create a successful campaign. It is then that every one involved is a winner. It is this philosophy that has allowed Jory to remain in the industry for over 25 years and developed a sought after reputation of success.